For information about joining PWAC, please visit our national organization’s website, www.pwac.ca.


UPCOMING EVENTS


Special Event
Ask The Expert with Dorothea Helms (PWAC Members Only)
Wednesday, November 15, 2017, 6 p.m.
dorothea250Up to eight PWAC Toronto Chapter members can join The Writing Fairy, Dorothea Helms, for wine, snacks and an intimate conversation. This is your chance to learn the secrets of building a well-paying writing career, from a long-time freelancer who is generous with her advice.  This exclusive event will be hosted by former PWAC Toronto Chapter president Virginia Heffernan. Tickets are $25 each, for members only, and sold on a first-booked, first-served basis. Buy your tickets online now. (Address and directions will be emailed to attendees.)

Seminar
How to Break Into B2B Copywriting
Monday, November 20, 2017, 7 to 8:30 p.m.
Miles Nadal Jewish Community Centre,750 Spadina Avenue, Rm 218
Woman writing and planning business strategyBusiness-to-business (B2B) copywriting is a lucrative market for freelancers. Our speakers will discuss how to get started in B2B copywriting, examples of B2B marketing materials you can write (such as case studies and white papers) and how to find clients. Register now.

Speakers

Heather FinleyHeather Finley has been a freelance marketing writer for more than 20 years, with print, interactive and motion-graphics projects for clients such as Microsoft, the Ontario Science Centre, Western University, the Ontario Teachers’ Pension Plan and the SickKids Foundation. Her passions are science, tech, engineering and related industries, but she also enjoys education, government and financial services. Connect with Heather on LinkedIn, follow her on Twitter (@ScribbleTO) or visit her website at HeatherFinley.com.

Rachel FosterRachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She has also taught white paper, sell sheet, and case study writing for MarketingProfs and was one of the Online Marketing Institute’s Top 40 Digital Strategists of 2014. Her Fresh Marketing Blog is #4 in Feedspot’s list of the Top 100 B2B Marketing Blogs. You can connect with Rachel on LinkedIn, follow her on Twitter (@CopywriterTO) or check out her B2B marketing blog posts at freshperspectivewriting.com.

Derek LittleDerek Little is the founder of Trailblazer Writing (trailblazerwriting.com). After a decade of working as a B2B salesperson in several industries including software, he discovered his true calling as a B2B copywriter. He now works with technology firms of all sizes and has several global brand leaders as clients. About trends in B2B copywriting, Derek says, “B2B companies used to have their salespeople generate leads, but today it’s done online with B2B copy and content. It’s a sea change for B2B companies, and demand is growing for highly skilled B2B Copywriters.”

 

Special Event
Ho-Ho-Holiday party
Monday, December 4, 6:30 p.m.
Christmas balls with ribbon on snowPWAC Toronto Chapter members and friends are invited to join us for nibbles and great conversation at Pogue Mahone Pub and Kitchen (777 Bay Street, downtown Toronto; entrance is on College Street just west of Yonge). Catch up with fellow writers and celebrate the season at our highly anticipated annual holiday party! There is no fee to attend; pay for your own drinks and additional menu items. Please RSVP to Carolyn Camilleri, VP Special Events and Networking, at c.camilleri@pwactoronto.org.

Seminar
Advanced Interviewing Skills for Writers
Monday, January 29, 2018, 7 to 8:30 p.m.
Miles Nadal Jewish Community Centre,750 Spadina Avenue, Rm 218
digitalrecorderWhether you’re a journalist, a corporate writer or a ghostwriter, you need to know how to ask tough questions and get good answerspreferably without alienating your interview subject. Writers share this need with other professionals, such as lawyers and psychologists. At this panel presentation, you’ll get practical tips from writers and other professionals who are experts at getting people to open up and share information. Register now.

Seminar Fees
PWAC Toronto Chapter evening seminars are free for PWAC members and full-time students (please bring student ID).

The fee is $20 for non-members who pay at the door (receipts available upon request), or $10 for members of partner organizations who pay online in advance. Partner organizations include Editors Toronto, the Association of Registered Graphic Designers, and the Canadian Media Guild Freelance Division.

Some special events have ticket fees for PWAC members.

cheerswithpeersimage
Cheers With Peers
After seminars, Cheers With Peers networking is held at the Fox and Fiddle pub at 280 Bloor Street West, starting at 9 p.m.

 

 

 


Past Events 

Seminar
Freelance Writing 101: Starting Out Right
Wednesday, October 25, 2017, 7 to 8:30 p.m.
Miles Nadal Jewish Community Centre,750 Spadina Avenue, Rm 301
Thinking of launching a freelance writing business? Don’t miss this panel presentation. Sue Bowness, freelance writing instructor and PWAC Toronto Chapter blog editor, will share an overview of how freelance writers earn a living, including different types of content you can write and their pay rates. Get tips from accountant Sunny Widerman about money management for freelancers. Karen Luttrell, marketing strategist and PWAC Toronto Chapter president, will walk you through the basics of developing a marketing plan for your new freelance writing business.

Creating Client Relationships that Rock
Monday, March 27, 7 to 8:30 pm
Miles Nadal Jewish Community Centre, Room 318

If you earn your living as a freelancer, it’s essential to have great client relationships. This event will help you take good care of those all-important relationships and yourself too. Topics include building rapport with new clients and securing repeat work, the elements of a good contract, how to get paid when they’re not paying, and how to fire a bad client.

The Healthy Freelancer: Self-Care for the Self-Employed
Monday, January 9, 7 to 8:30 pm
Miles Nadal Jewish Community Centre, Room 318

Dealing with deadlines doesn’t have to be stressful. Learn self-care strategies and wellness tips that can fit into your busy schedule. Trade your tension for healthy mind and body strategies that will help you feel better and boost your productivity. Speakers include experts in ergonomics, fitness, and nutrition.

Oh, the places you’ll go: A bookstore crawl
Saturday, November 19, 1 – 6 pm

Editors Toronto and the Toronto chapter of the Professional Writers Association of Canada held their inaugural bookstore crawl.

Going Global: How to Find & Work with International Clients
Thursday, November 24, 7 – 8:30 pm
Miles Nadal Jewish Community Centre, Room 318

We’re called the Professional Writers Association of Canada, but our international markets are expanding as English becomes the default language of business and academia in more and more countries. In this panel discussion, you’ll learn how to find, pitch to, and nurture clients outside of domestic markets. We’ll also cover the practicalities of working internationally, such as getting paid, tax implications, and required paperwork (such as the W-8BEN form for American clients).

Build Your Buzz: Self-Promotion for Writers
Monday, October 17, 7 to 8:30 pm
Miles Nadal Jewish Community Centre, Room 318

What are the best tools and techniques for writers to promote themselves and attract new clients? Our experts discuss a wide range of marketing tools. Key topics include self-promotion for introverted writers, adopting new vs. traditional self-promotion tactics, creating your own website/blog vs. hiring a professional, and more.

So You Want to Be a Creative Freelancer?
Presented at Culture Days
Saturday, October 1, 2 to 3:45 pm
Miles Nadal Jewish Community Centre, Room 218

Do you work as a writer, editor, or graphic designer? Are you thinking about launching your own business? Learn about the perks and pitfalls of freelancing from long-time members and volunteers with the Professional Writers Association of Canada’s Toronto Chapter, Editors Toronto, and the Association of Registered Graphic Designers. Topics include how to find clients, working with other creative professionals, and more practical information for freelancers. The presentation includes a Q&A session.

Download speaker details: So You Want to Be a Creative Freelancer-2016-pdf