For information about joining PWAC, please visit our national organization’s website, www.pwac.ca.
Evening Seminar: Partnering to Build Your Business
Tuesday, May 3, 2016, 7 to 8:30 p.m., Miles Nadal Jewish Community Centre
Partnering with complementary professionals is a major business-building strategy for freelance writers, editors, graphic designers, photographers and web developers. Learn how to refer clients to each other, win bigger and better projects together, and push ourselves to excel within a virtual team of independent communications experts.
VP Special Events and Networking, PWAC Toronto Chapter
Program Chair, Editors Toronto
Carolyn Camilleri has been a freelance editor and writer since 1998. She has written and edited hundreds of consumer, custom, and trade magazines, on topics ranging from golfing, sport fishing, and tourism, to food, business, and clinical counselling. She gets especially excited about launching and rebranding magazines. Since her move from Victoria to Toronto in 2013, she continues to edit three magazines and has rounded out her services to include article writing, website and digital content, and all manner of marketing materials. Carolyn’s experiences with collectives have convinced her that they represent a bright future for freelancers.
Randal Boutilier RGD
Founder & Principal of 12thirteen, Toronto
Randal’s firm focuses on effective design solutions for the non-profit and performing arts sectors. Word-of-mouth promotion has grown 12thirteen’s client list from small businesses and independent artists to York University and the Canadian Women’s Foundation. As a board member of the Association of Registered Graphic Designers (RGD), he has hosted networking events for freelancers and mentorship sessions for students. His latest obsession is network mapping – a growing field that illustrates the various relationships we all navigate in our professional lives.
President, Colborne Communications
Greg started his career as a freelance writer, and joined PWAC in 1978. He quickly decided he was happier on the other side of the desk, and was the first member of the Freelance Editors’ Association of Canada (now Editors Canada). He’s served four terms as that association’s president, and is now an honorary life member. In 1985, he started a writing and editing company, which is now called Colborne Communications. In 1992 he helped found Iguana Books, which first packaged trade books and later became Canada’s first hybrid publisher. In 2014 he was part of the team that established Project Working, which helps freelancers collaborate to land large government and corporate contracts. Last year he started work on PubLaunch, a crowdfunding site for writers and editors.
Moderator: PWAC Toronto Chapter president Karen Luttrell
PWAC members, Editors Canada members, and freelance business owners are invited to learn how to Take Your Business to the Next Level! Enjoy professional advice, lively group discussions, AND mini-consultations with one of three industry experts. First-come, first served for a consultation, so arrive early to sign up.
Jayne S. Huhtanen, – Business and life coach, FocalPoint Coaching
As a business leader, Jayne understands the issues facing business owners, managers and leaders today; she faces them herself. She helps her clients face these issues and transform their business, professional and personal life. She has been doing this for 30 years, first at Procter & Gamble contributing business-building strategies, product, and marketing plans, now as a serial entrepreneur helping business owners build and grow their business and their organization. She is the co-owner of Wildly Successful Biz, owner of Jayne Huhtanen Coaching and a coach with FocalPoint Coaching of Toronto.
Dorothea Helms – a.k.a. The Writing Fairy®, writer and instructor
The Writing Fairy®, is an award-winning, internationally published writer and popular writing instructor. She is the author of the successful book The Writing Fairy Guide to Calling Yourself a Writer, and for the last 22 years has been offering courses, workshops and keynote speeches that inspire adults to write and publish their work. This prolific Fairy is also owner of Write Stuff Writing Services, through which she provides professional writing and editing services to newspapers, magazines, businesses and individual clients. Her “Business of Writing” workshop has helped to launch many freelance careers, and her own freelance businesses continually bring in six-digit annual revenues. She is known for her trade mark humour. Where Dorothea goes, fun follows!
Cathy Mendler – Owner, A New Leaf
Cathy is a Silver Leaf member of Professional Organizers in Canada and obtained her Trained Professional Organizer Certificate in November 2008. Cathy served on POC’s National Board of Directors as both their Director of Education and Director of Internal Communications. Through the Institute for Challenging Disorganization, she has taken more than 20 courses including working with ADHD, chronically disorganized clients and hoarders. She also facilitated the Document Management & Workflow course in St. Clair College’s Self Employment Assistance Program. Cathy has written many articles and offered workshops to help individuals and small businesses improve their workplace productivity. Cathy seeks to inspire people to simplify their lives through organization.
After the workshop, join us at Famoso’s Pizzeria (386 Bloor St. W.) for good food and good company!
After the seminars, join fellow writers and the speakers for Cheers with Peers. We have a section reserved at Pauper’s Pub starting at 9 p.m. Buy your own refreshments and connect with colleagues and friends.