As defined by the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and,...
At my first advertising agency job, I wrote for a plethora of accounts, from beauty to travel to automotive. It was trial by fire, and I welcomed the challenge. But one day I noticed that I’d met with all the clients — beauty, travel,...
This year, I’m celebrating ten years of freelance writing and I can’t think of a better way to mark the occasion than by sharing a collection of tips for people starting out.
Tip #1: Freelance writing – as a career – isn...
Jaclyn and Karen
For starters, we have several changes to our executive board to tell you about.
After four years of inspiring leadership as president, Jaclyn Law is stepping down. She’s not going far – she’s taking on the Treasurer role, while...
Karen Luttrell and Jaclyn Law
It might be the most glamorous title in the writing world (perhaps just behind “The next J.K. Rowling”). And for good reason — “travel writer” sounds pretty spectacular: free trips, fancy hotels, wine-fuelled dinners,...
If you’re lucky enough to take some time off this summer, whether it’s flying away to a foreign location or relaxing at the cottage, there’s no better time to curl up with a good book.
These highly recommended reads by PWAC board...
With the ebbs and flows of freelance work, saying no to clients can make many freelancers nervous, but it can also be extremely liberating or just plain necessary. Learning to do it well, doesn’t just close doors, it opens them.
For freelancers looking for a change of pace, corporate writing is a good avenue to pursue. Whether it's working with clients via a PR agency or working directly with entrepreneurs and bigger corporations, corporate writing is a surefire way to...
I recently presented a workshop on “Inbox Zero” for a group of entrepreneurs. To prepare, I rehearsed my presentation with the fellow who recruited me for this workshop. He later used my tips to clean out his own inbox.
We ended up...
For a freelancer, the ability to create a solid pitch is a critical skill. If you want to proactively secure opportunities, pitching is your ticket to achieving a good flow of work. That being said, spending time perfecting the art of pitching is a...