For freelancers looking for a change of pace, corporate writing is a good avenue to pursue. Whether it's working with clients via a PR agency or working directly with entrepreneurs and bigger corporations, corporate writing is a surefire way to...
I recently presented a workshop on “Inbox Zero” for a group of entrepreneurs. To prepare, I rehearsed my presentation with the fellow who recruited me for this workshop. He later used my tips to clean out his own inbox.
We ended up...
For a freelancer, the ability to create a solid pitch is a critical skill. If you want to proactively secure opportunities, pitching is your ticket to achieving a good flow of work. That being said, spending time perfecting the art of pitching is a...
Pitching magazine articles is a topic that PWAC Toronto Chapter covers nearly every year in our seminar series. Writers are hungry for tips on generating ideas, crafting query letters and developing relationships with editors.
I’ve worked on...
Canadians are a giving bunch: in 2013, 44% of us volunteered our time. That’s a drop of three percentage points since 2010, but the amount of time donated annually to volunteer activities – nearly two billion hours – hasn’t...
We all know when we’ve heard a great radio story, television show or speech. But great television, radio and speeches don’t just happen. Good writing makes it all happen.
Writing scripts that will be heard by an audience is a different...
Freelance writers may consider adding advertising writing as another revenue stream of their business. While the world of advertising may not be how we see it in Mad Men, PWAC Toronto brought in a few experts to talk about what opportunities are...
Who knows more about the impact of good advertising than a freelance writer? You’re always out there, pitching your wares, rustling up clients, positioning yourself for maximum value. And what self-respecting freelance writer doesn’t...
PWAC TO logo
Dear friends in the freelance writing community,
Recent news about PWAC National's financial crisis took us all by surprise. These difficulties will affect all PWAC members across the country.
The PWAC Toronto Chapter Executive Board was not privy...
PWAC Toronto Chapter Executive Board
No matter how much work you hope to get done during the holiday season, sometimes that's just not possible. With the offices of corporate clients generally closing around Christmas time, along with a variety of other institutions, freelancers often...