If you’re lucky enough to take some time off this summer, whether it’s flying away to a foreign location or relaxing at the cottage, there’s no better time to curl up with a good book.
These highly recommended reads by PWAC board...
With the ebbs and flows of freelance work, saying no to clients can make many freelancers nervous, but it can also be extremely liberating or just plain necessary. Learning to do it well, doesn’t just close doors, it opens them.
For freelancers looking for a change of pace, corporate writing is a good avenue to pursue. Whether it's working with clients via a PR agency or working directly with entrepreneurs and bigger corporations, corporate writing is a surefire way to...
I recently presented a workshop on “Inbox Zero” for a group of entrepreneurs. To prepare, I rehearsed my presentation with the fellow who recruited me for this workshop. He later used my tips to clean out his own inbox.
We ended up...
For a freelancer, the ability to create a solid pitch is a critical skill. If you want to proactively secure opportunities, pitching is your ticket to achieving a good flow of work. That being said, spending time perfecting the art of pitching is a...
Pitching magazine articles is a topic that PWAC Toronto Chapter covers nearly every year in our seminar series. Writers are hungry for tips on generating ideas, crafting query letters and developing relationships with editors.
I’ve worked on...
Canadians are a giving bunch: in 2013, 44% of us volunteered our time. That’s a drop of three percentage points since 2010, but the amount of time donated annually to volunteer activities – nearly two billion hours – hasn’t...
We all know when we’ve heard a great radio story, television show or speech. But great television, radio and speeches don’t just happen. Good writing makes it all happen.
Writing scripts that will be heard by an audience is a different...
Freelance writers may consider adding advertising writing as another revenue stream of their business. While the world of advertising may not be how we see it in Mad Men, PWAC Toronto brought in a few experts to talk about what opportunities are...
Who knows more about the impact of good advertising than a freelance writer? You’re always out there, pitching your wares, rustling up clients, positioning yourself for maximum value. And what self-respecting freelance writer doesn’t...