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PWAC Toronto Chapter 2009/2010 Professional Development Series
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Saturday, September 19, 2009
1/2-Day Workshops
Wednesday, October 21, 2009
For the Love of Writing: Exploring
Memoir, Novel, Short Story & Creative Non-fiction Forms
Thursday, November 19, 2009
New
Horizons: Taking the Travel Writer's Road
Tuesday, January 19, 2010
Business Skills
for Creative Types
Wednesday, February 17, 2010
Your Brand, Your Business
Tuesday, March 23, 2010
New Media and E-journalism
Thursday, April 29, 2010
Building Your Business Through Strategic Alliances
COST PER SEMINAR
Members/Students: FREE
Non-members: $15
LOCATION
October,
January, February, March and April Seminar:
Room 106, Health Sciences building
at University of Toronto, 155 College St.
November seminar:
Room 1220, Bahen Centre
for Information Technology at University of Toronto, 40 St. George Street
All evening seminars
7 p.m.
Registration
7:30
p.m. to 9 p.m. Seminar and Q & A
Following 'Cheers with Peers' at local pub or lounge.TBA at event.
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editor@NetWords
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Register NOW! Spaces are limited.
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PWAC Toronto Chapter presents
leading corporate copywriter and author
Steve Slaunwhite for two 1/2 day workshops
Saturday, September 19, 2009
9:00-noon & 1:00-4:00 p.m.
PWAC National Headquarters, 215 Spadina Avenue
How to Make Your Breakthrough Into
Big Business Writing
and
Boosting Your Business Savvy: How to Negotiate, Manage Clients & Get Paid
PWAC Members/Students
$40/half day or $75/full day
Non-members $60/half day or $100/full day
REGISTER ONLINE
Workshop #1: 9 a.m. to noon
How to Make Your Breakthrough Into Big Business Writing
· The 7 types of business writing specialties that pay well
· How to find your niche and select the right target market for your services
· The 4-step "master formula" to getting corporate clients that's easy to follow and works like a charm!
· How to identify the right prospects for your writing services
· 12 self-marketing strategies that work best for freelance writers
· How to select the self-marketing strategy that works best for you
· How
to create your one-page success plan for cracking the corporate market
(workshop participants will create this during the session)
Workshop #2: 1 p.m. to 4 p.m.
Boosting Your Business Savvy: How to Negotiate, Manage Clients & Get Paid
· The 3 questions you must ask when discussing a potential project with a client
· How much should you charge for the project, and whether you should you quote an hourly rate or fixed fee
· The 6 ingredients of a persuasive quotation or proposal (workshop participants will receive a ready-made quotation template)
· 7 tips for getting the job at your price - and on your terms
· How to deal with common price objections
· Tips for handling problem clients and difficult project situations
· 5
strategies that ensure you get paid in full and on time (plus, one
simple line in your quotation that will get your fee paid in advance at
least 20% of the time)
· 4 tips for keeping clients satisfied, so they hire you again and again, and tell others about your writing services
When it comes to teaching you how to
break into corporate markets, freelance writing legend Bob Bly says,
"...no one I know is more qualified to guide you than Steve Slaunwhite!"
Steve Slaunwhite is
an award-winning copywriter, author and marketing expert with 23 years
of experience. His clients, past and present, include Hewlett-Packard,
UPS, Scott's Directories, Forbes, Sprint, Hoover's Media Publishing and
dozens of others. Steve has written such popular books as Start &
Run A Copywriting Business, The Everything Guide to Writing Copy, The
Complete Idiot's Guide to Starting a Web-based Business, and Pricing
Your Writing Services. He is also the creator of the bestselling course
Secrets Of Strategic Copywriting and the publisher of the popular
newsletter For Copywriters Only. In addition to his corporate work,
Steve works with hundreds of aspiring and established freelance writers
and copywriters each year, helping them learn copywriting and grow
their businesses through his courses, seminars and coaching programs.
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