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| March Professional Development Panel Discussion |
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Web Writing Smarts:
Navigating the New Media Landscape
Date: Tuesday, March 24th, 2009
Registration: 6:30 p.m.
Seminar: 7:00-8:30 p.m. Audience Q & A to follow.
Join us for light refreshments & networking afterwards!
The speed of the Internet has changed the way people conduct business, making faxes and snail mail obsolete. For writers, though, the Internet is more than just a fast way to deliver projects or send pitches: It is a whole new slate of writing opportunities.
In February 2009, Graydon Carter, editor of Vanity Fair, made an interesting observation about the great depression. "The 30s, a decade of devastating hardship for so many, was also the golden age of art, photography, theater,
and film." He went on to say that, "Many of our great magazines, including Fortune, Life, Newsweek, and Esquire, were started during the decade."
If the current recession ushers in any sort of golden age for writers, the one sure thing is that the Internet will play a big role. Learn how to write for consumer websites and corporations, how to blog, and how to podcast. Then learn how to use the internet as your storefront to sell your own books online.
Featured Panelists:
Jennifer Gruden joined the dot-com craze as a community moderator at 50Plus.com, eventually assuming the role of editor. In 2007 she joined Transcontinental's Digital Media group as web editor for More.ca, participating in the design and launch of the More.ca website. She has also worked with local at-risk
youth to create blogs and use other online tools to increase written literacy.
Paul Lima has written for the Globe and Mail, National Post, Toronto Star and CBC.ca and numerous other publications. He also writes case studies and web content and conducts business writing training seminars for a variety or corporate clients. He writes a blog about the business of freelance writing and is the author of 8 books on the business of freelance writing and business and promotional writing.
Donna Papacosta is a writer, editor and new media specialist. Her company, Trafalgar Communications, focuses on employee and marketing communications, using traditional and multimedia, including audio and video. Since September 2005, Donna has hosted the Trafcom News Podcast, one of the first
communications podcasts in Canada. She has
also formed a practice in conference podcasting, helping companies to run successful events.
David Topping is the Editor-in-Chief of Torontoist.com, a popular group blog devoted to everything in and of the city of Toronto. Now approaching his third year as Torontoist's editor, something of an eternity as far as internet tenures go, he has had ample time and opportunity to explore and understand the new medium of blogging-as well as test its limits.
Cost: FREE for PWAC Members/Students
and just $10 for
Non-Members
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| APRIL 1/2 DAY PRO DEV WORKSHOPS |
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| PWAC Toronto Chapter presents leading corporate copywriter and author Steve Slaunwhite...
Saturday, April 18, 2009 9:00-noon & 1:00-4:00 p.m.
PWAC National Headquarters, 215 Spadina Avenue
When it comes to teaching you how to break into corporate markets, freelance writing legend Bob Bly says, "...no one I know is more qualified to guide you than Steve Slaunwhite!"
Workshop #1: Time: 9 a.m. to noon
Boosting Your Business Savvy: How to Negotiate, Manage Clients & Get Paid
· The 3 questions you must ask when discussing a potential project with a client
· How much should you charge for the project, and whether you should you quote an hourly rate or fixed fee
· The 6 ingredients of a persuasive quotation or proposal. (Workshop participants will receive a ready-made quotation template.)
· 7 tips for getting the job at your price - and on your terms.
· How to dealing with common price objections.
· Tips for handling problem clients and difficult project situations.
· 5 strategies that
ensure you get paid in full and on time. (Plus, one simple line in your quotation that will get your fee paid in advance at least 20% of the time.)
· 4 tips for keeping clients satisfied, so they hire you again and again, and tell others about your writing services.
Workshop #2: 1 p.m. to 4 p.m.
How to Make Your Breakthrough into Big Business Writing
· The 7 types of business writing specialties that pay well.
· How to find your niche and select the right target market for your services.
· The 4-step "master formula" to getting corporate clients that's easy to follow and works like a charm!
· How to identify the right prospects for your writing services.
· 12 self-marketing strategies that work best for freelance writers.
· How to select the self-marketing
strategy that works best for you.
· How to create your one-page success plan for cracking the corporate market. (Workshop participants will create this during the session.)
Steve Slaunwhite is an award-winning copywriter, author and marketing expert with 23 years of experience. His clients, past and present, include Hewlett-Packard, UPS, Scott's Directories, Forbes, Sprint, Hoover's Media Publishing and dozens of others. Steve has written such popular books as Start & Run A Copywriting Business, The Everything Guide to Writing Copy, The Complete Idiot's Guide to Starting a Web-based Business and Pricing Your Writing Services. He is also the creator of the bestselling course Secrets Of Strategic Copywriting and the publisher of the popular newsletter For Copywriters Only. In addition to his corporate work, Steve works with hundreds of aspiring and established freelance writers and
copywriters each year, helping them learn copywriting and grow their businesses through his courses, seminars and coaching programs.
Cost: PWAC Members/Students
$40/half day or $75/full day
Non-Members $60/half day or $100/full day
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