Boost Your Business with PWAC Toronto Chapter’s 2016-2017 Seminars

PWAC Toronto Chapter’s new seminar season has arrived!

Every year, our executive board members and other volunteers organize a wide range of educational seminars, as well as networking and social events.

The first seminar, Build Your Buzz: Self-Promotion for Writers, is coming up on Monday, Oct. 17.

As a freelancer who lives and works alone, I very much appreciate the social aspect of PWAC Toronto Chapter, but it’s the educational seminars that really drive me to renew my membership.

Here’s why PWAC Toronto Chapter’s seminars are so popular year after year:

  1. They’re designed to educate and inspire you and help you grow your freelance business. You might be motivated to take action based on something you hear at a seminar. You may decide to stop a particular marketing effort when you learn it didn’t produce results for someone else. Personally, I’ve taken a wide variety of actions and altered strategies as a result of what I’ve learned at seminars and through conversations with both panelists and audience members.
  2. The speakers are top-notch. Our volunteers find panellists and presenters who are engaging, knowledgeable and generous with their advice.
  3. Seminars are FREE for PWAC members, and also for full-time students who bring proof of enrollment! The seminars are very affordable even if you’re not a member: the fee is just $10 per seminar for members of partner organizations, such as Editors Toronto, the Association of Registered Graphic Designers and IABC’s PIC, who register online in advance ($15 at the door), and $15 for non-members who register online (or $20 at the door). To ensure you get a seat, we recommend that you register online.
  4. PWAC seminars are convenient and accessible, particularly if you live in Toronto and on the subway line. Seminars are held at the Miles Nadal Jewish Community Centre at 750 Spadina Avenue, on the southwest corner of Bloor and Spadina, literally a 30-second walk from Spadina subway station. The building is an accessible facility, including washrooms.
  5. PWAC seminars are great because they get you out of your home office and into the real world. As well, after each seminar, everyone is invited to Cheers with Peers for informal networking at a nearby pub.
  6. PWAC seminars give you the opportunity to interact with other humans.
  7. PWAC seminars are fun!

Here’s what I know about PWAC Toronto Chapter’s networking events:

  1. They’re free (or very cheap).
  2. They’re fun.
  3. They often have food.
  4. They are a fabulous way to meet new people.

I can also tell you from personal experience: PWAC membership provides multiple benefits, but if you expect and want results, you have to participate and engage. If you do nothing more than pay for your membership, you probably won’t get much out of that $250 you spent!

 

Here are the seminars and events I will make time to attend in 2016 and 2017:

Register for the events you want to be a part of at: pwactoronto.org

See you there!

Saturday, October 1, 2-3:45 pm

So You Want to Be a Creative Freelancer?
Presented at Culture Days

Do you work as a writer, editor, or graphic designer? Are you thinking about launching your own business? Learn about the perks and pitfalls of freelancing from long-time members and volunteers with the Professional Writers Association of Canada’s Toronto Chapter, Editors Toronto, and the Association of Registered Graphic Designers. Topics include how to find clients, working with other creative professionals, and more practical information for freelancers. The presentation includes a Q&A session.

Build Your Buzz: Self-Promotion for Writers

Monday, October 17, 7-8:30 pm

What are the best tools and techniques for writers to promote themselves and attract new clients? Our experts discuss a wide range of marketing tools. Key topics include self-promotion for introverted writers, adopting new vs. traditional self-promotion tactics, creating your own website/blog vs. hiring a professional, and more.

Welcome Party for New PWAC Members

Thursday, November 3, 7-9:30 pm

PWAC Toronto Chapter’s annual Welcome Party is a special opportunity for members who joined PWAC over the past year to get acquainted. Board members will be in attendance, and long-time members are invited to join in the fun as well.

Location: Fox & Fiddle Bloor Yorkville, 280 Bloor St. West, Toronto (near Spadina Station)

bloorfox.com

Going Global: How to Find & Work with International Clients

Thursday, November 24, 7-8:30 pm

We’re called the Professional Writers Association of Canada, but our international markets are expanding as English becomes the default language of business and academia in more and more countries. In this panel discussion, you’ll learn how to find, pitch to, and nurture clients outside of domestic markets. We’ll also cover the practicalities of working internationally, such as getting paid, tax implications, and required paperwork (such as the W-8BEN form for American clients).

Ho-Ho-Holiday Party

Monday, December 5, 7-10 pm

PWAC Toronto Chapter’s annual holiday party is a much-anticipated tradition and a wonderful way to kick off the festive season with your fellow writers. Members are invited to join us for snacks and holiday spirit!

Location: Pogue Mahone, 777 Bay St., Toronto (near College Station) fabrestaurants.ca/restaurant/pogue-mahone/

The Healthy Freelancer: Self-Care for the Self-Employed

Monday, January 9, 7-8:30 pm

Dealing with deadlines doesn’t have to be stressful. Learn self-care strategies and wellness tips that can fit into your busy schedule. Trade your tension for healthy mind and body strategies that will help you feel better and boost your productivity.

PWAC February Social Event – Details Coming Soon!

Join your fellow members for a special social and networking event in February. Please visit pwactoronto.org for updates.

Creating Client Relationships That Rock

Monday, March 27, 7-8:30 pm

If you earn your living as a freelancer, it’s essential to have great client relationships. This event will help you take good care of those all-important relationships and yourself, too. Topics include building rapport with new clients and securing repeat work, the elements of a good contract, how to get paid when they’re not paying, and how to fire a bad client.

Finding Your Freelance Niche: Details Coming Soon!

This special professional development event for freelance communications professionals will take place in April 2017. Watch pwactoronto.org for details.

PWAC May Social Event: Details Coming Soon!