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Build your writing and business skills


"While attending a PWAC professional development and networking event, I connected with an editor at a trade publication. This meeting led to several assignments, and now the magazine is a regular client for my freelance business."
- Vanessa Santilli, PWAC Toronto Chapter member

PWAC Toronto Chapter is proud to present its 2013/2014 Professional Development Series, bringing you the topics you said were of utmost importance to you and your business, based on your survey responses a few short months ago! Follow the links for registration information.  

Tuesday, October 29, 2013:

Money Smarts for Writers: Negotiating and Estimating
Do you think you should be asking for more money or better contracts? Are you worried about projects that just keep expanding? Boost your bottom line with expert tips on negotiating rates and contracts, estimating projects, and courting and keeping clients who pay you what you're worth.

Thursday, November 28, 2013

How lucrative is your chosen beat? How do you find publications and organizations focusing on your specialty? In this session, niche writers will talk about how to build contacts and expertise in your field, and how to become the go-to writer on your specialty. From Automotive to Zoological writers, there will be something for everyone.

Monday, January 13, 2014:

To help you land more great writing gigs, our experts share best practices on how to write query letters and pitches that get the attention of editors and clients. This is a good session for new and experienced writers who want to start the year off right and increase the success rate of their pitches in 2014.

Thursday, February 27, 2014:

This seminar offers practical promotional tips for authors of non-fiction books. Whether your book was self-published or released by a traditional publisher, you will learn how to enhance sales and increase the visibility of your work. While the emphasis is on non-fiction, the tips will be applicable to all manner of books.

Tuesday, March 18, 2014:

Do you experience "feast or famine" cycles in your business? You're not alone. If you need to prospect for new clients, but dread cold calling and networking events, this panel will help you confidently connect with potential clients through a variety of prospecting tactics.

Thursday, April 24, 2014:

Ever wonder what kinds of writing the ad agencies contract out? Or what kind of assignments the government might have for freelancers? It isn't all jingles and reports. This panel will help you figure out if these markets would be a good fit for you, and if so, how to break in.

Thursday, May 22, 2014:

Many writers, editors, photographers, graphic designers, web specialists and art directors freelance. Learn how colleagues are teaming up to pool resources, collaborate on projects and build their careers with the help of other freelance professionals.

PWAC members and students: FREE (reserve a spot online; present ID at the door)
Reduced online registration: 

-members of associate writers' groups: $10 (up to midnight before event)
-general: $15 (up to midnight before event)

Registration at the door: $20 (subject to space availability)

Location & Time

Miles Nadal Jewish Community Centre, 750 Spadina Ave. (at Bloor), 3rd floor
Doors open: 6:30 p.m. Seminar and Q&A: 7:00 p.m. to 9:00 p.m.
Cheers with Peers networking happens after the seminars (locations to be announced on the website)