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Expand your writing skills

2012-2013 PWAC Toronto Chapter PROFESSIONAL DEVELOPMENT SERIES

PWAC Toronto Chapter is proud to present its lineup of monthly evening seminars for 2012/2013:

October 23, 2012

Get Started in Public Relations Writing

Have you ever considered writing press releases, backgrounders, company profiles, factsheets and annual reports? These are just some of the public relations materials that companies and non-profits hire freelancers to do. Experienced corporate writers will discuss:

- what organizations need

- the difference between PR and marketing
- how to break in and land your first client

November 22, 2012

Self-Publish & Market Your Book

Self-publishing -- it's all the rage, and no wonder. From establishing credibility with a business niche to becoming a breakout author, the tools are now in your hands to help you achieve your book-publishing goals. At this event, you'll hear self-published authors tell their stories. You’ll have an opportunity to learn about:

- finding the right topic for your book

- preparing your book for publication (writing, editing and polishing, design and layout)

- where to sell your self-published books

- how to promote your books

January 22, 2013

New Year's Writing Skills Refresh

Just in time for resolution season, get a refresher on core freelance writing skills:

- research

- interviewing

- style

- editing

Join our panel of experts for best practices to make your interviews tighter and your prose brighter. Newcomers will be able to learn the basics, and even established writers can pick up some new tips and reminders.

February 21, 2013

Writing to Change the World

Are you passionate about social causes? Do you want to know your words are making a difference? Writing for some of Toronto’s 5,785 registered charities may be for you. Come and learn how freelancers can work with charities, nonprofits and social enterprises to create great content for:

- awareness campaigns

- advocacy initiatives

- fundraising efforts

March 26, 2013

PWAC Looks at Books

Join PWAC special guests for a revealing look at publishing non-fiction books. Gain insights on:

- how to write them

- how to pitch them

- how to promote them

- how to land a literary agent

Our panel of publishers, editors and authors will offer valuable inside information about the world of book publishing. It will be an exciting seminar for published and wannabe authors alike.

April 25, 2013

Show Me the Grant Money!

You can pour your focus, energy and heart into finally finishing the writing project of your dreams, without waking up in debt or destitution! Come learn from writers who have written successful grant proposals. You will learn:
- how to find out about grants

- the ins and outs of grants available to writers

- how to take advantage of the financial opportunities available to you

May 23, 2013

Break Into Business and Financial Writing
Are you interested in personal finance, business trends or world markets? Do you have strong analytical skills, and can you explain complex ideas clearly? Writing for the business press could be your calling. Our panelists can show you how to get started:

- how to get started
- business writing markets
- how to pitch ideas

Event details
Location
Miles Nadal Jewish Community Centre, 750 Spadina Ave. (at Bloor Street), 3rd floor


Time
Registration: 6:30 p.m. 

Panel Discussion/Q&A: 7:00 p.m. to 9 p.m.
Cheers with Peers networking to follow (see below)

Cost
FREE for PWAC members and students (please register online; students, please show proof of academic enrolment at the door)

$10 for members of associate writers’ groups who register online by midnight before the event, or $15 at the door

$15 for non-members who register online by midnight before the event

$20 for non-members at the door

Cheers with Peers open networking takes place following each evening seminar, offering a great opportunity to directly connect with panelists and other professional writers. Cheers events take place at Madison Avenue Pub, 14 Madison Ave. (buy your own cheers).