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Hands-on social media workshop
Saturday, February 16, 2013

Would you like to become a social media power user? Do you want to get better at integrating social media into your day-to-day work so you can meet some of your goals? Check out this social media workshop at the Centre for Social Innovation in Toronto.

Here’s what we’ll cover between 9:00 a.m. and 4:00 p.m.:

- The importance of having a communications/marketing strategy before getting too deeply into social media
- Blogging for business: Why and how to blog; advantages of the Wordpress platform
- Becoming a Twitter power user: Shortcuts; using a dashboard like Hootsuite or TweetDeck; setting up lists; joining chats; persistent searches; following influencers; gaining valuable followers
- Making the most of LinkedIn: Optimizing your profile; joining groups, participating in discussions
- Using Facebook for business: Setting up a business page; winning likes; engaging with your community; pitfalls of Facebook
- Advantages of GooglePlus: Search, Circles, Hangouts, Communities and more
- Pinning with Pinterest: How brands are using Pinterest; setting up boards; building a following
- How to integrate social media into your daily activities
- How to keep learning

Why spend this time building your social media skills? If you’re a job seeker, entrepreneur, freelancer or work for a small business, you can enhance your marketing and lead generation through social media. Those employed by larger organizations who need to get up to speed with social media will also benefit from this workshop.

Prerequisite: You must be familiar with the operation of your own computer. Please bring your own laptop computer, and be sure to have all the login information for your existing social media accounts with you.

Questions? Contact Donna Papacosta directly at 905.844.7645 or register now. The early-bird discount expires February 1.

Your presenter, Donna Papacosta of Trafalgar Communications, has been online since the 1990s and using social media since the days before it was called social media. A prolific blogger, podcaster and Twitterer, Donna helps her clients to integrate multimedia and social media tactics into their storytelling, so they can get known, get remembered and get business.

Here's what some participants said after this workshop on December 1, 2012:

"Donna is extraordinarily knowledgeable and very generous in her sharing of information, and very responsive to participants' questions and needs. As always, very professional and well done!"
– Eileen Chadnick, Big Cheese Coaching

"Donna is such an expert and explains social media in an engaging, informative manner. Fabulous day!" – Kristy Elik, Along the Lakeshore magazine

Click here to register for the event. NetWords visitors qualify for a 15% discount - just use the promo code networds2013 when registering online.

Event Type: Workshop
Organization: Trafalgar Communications
Event Time: 9 a.m. to 4 p.m.
Event Cost: $195 + HST if you register by Feb. 1; $250 + HST after Feb. 1
Event Location: Centre for Social Innovation, 215 Spadina Ave., Toronto
Phone: 905.844.7645