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SEO Writing For Writers 101
Friday, May 4, 2012 (All day)

You’re already a writer, so you know what to do with words. But what you may not know is how to use keyword-rich phrases to your greatest advantage when you’re writing online. Feeling a little intimidated? You’re not alone. But writing keyword-rich copy online really can be as simple as 1-2-3. Here’s how:

Step 1: Research Your Keywords
Grab a lined pad or open your trusty laptop and make a list of the words and phrases you and your clients would probably use to find your site online. Next, go to Google’s free keyword suggestion tool and you’ll learn how popular your chosen words and phrases are among searchers. But remember, everyone wants those popular phrases, so you’re facing stiff competition. So try to pick valuable phrases that may not be among front runners, and focus on only two or three key phrases in each item you post.

Step 2: Determine Your Keywords
Make sure you choose keywords that are relevant. For instance, if you sell ‘magic carpet rides,’ use this phrase in your post to tell Google what the post is about. And if you only sell magic carpet rides in the Greater Toronto Area (GTA), work that into your text but make sure it flows, as in: for ‘magic carpet rides in the Greater Toronto Area (GTA), call xxx xxx xxxx today. Always remember that you want to serve human readers first. After all, humans buy; search engines don’t.

Step 3: Position Your Keywords Strategically
The most important keyword placement is in the HTML title tag. That’s the little snippet of text that shows up with every listing in a Google search that links to your site. The second important place is the HTML description tag—the snippet of text that appears below the title tag. The HTML title and description tag looks something like this on a search engine results page:

Magic Carpet Rides in Toronto and the Greater Toronto Area (GTA)...
Get high with magic carpet rides in Toronto and the GTA. Book now and get the second ride free. Call xxx xxx xxxx.

Also, place your keywords in the page title, the sub-headline, other headlines, in the body of the text and footer.

A few extra tips:
• Always produce high quality content; no one wants to read keyword spam
• Use variations of your keywords to keep them sounding natural
• Use subheads and other formatting to make your text scannable and readable
• Place keywords near the top of the page and at the beginning of sentences (Search engines put more weight on the early words)
• Place keywords in links whenever you can: Book your magic carpet ride today
• Link from page one of your site to others using relevant keywords when you can
• Use your keywords in your domain and file names if you can
• If you use photos or other images, tag them using your keywords. This is known as the ALT Tag
• If you blog, tag the blog with relevant keywords—WordPress has a section for tagging

Want even more?

Ray Litvak gets his daily fix of SEO Copywriting as the owner of Writing Web Words in Toronto, Ontario. He understands the art and science of Writing for the Web and discovers and places the right words in the right places on your website to increase rankings.


- Ray Litvak


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