Professional Writers Association of Canada
Toronto Chapter
Professional Development Bulletin
 Bulletin #20                                                            February 10, 2010
Important Details ->>>
Seminar: Room 106, Health Sciences Building, University of Toronto, 155 College St.
(Campus Map)
Cheers with Peers: Molly Bloom's Irish Pub, 191 College St.

Time: 7 p.m. Register
7:30 p.m. to 9 p.m. Seminar including Q&A
Followed by Cheers with Peers
*NOTE: Cheers with Peers is "pay your own way"

Seminar Cost:

FREE for PWAC Members/Students
Only $15 for Non-members
New! $10 for Members
of associate writing groups

with PayPal
For more information email [email protected]
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PWAC Toronto Chapter 2010 Professional Development Series

Wednesday, February 17th
You Are Your Brand
Tuesday, March 23rd
New Media and E-Journalism

Thursday, April 29th
Building Your Business Through Strategic Alliances
PWAC Members and Students: FREE!
Non-members: Only $15
New! Associate Writer Group Members: Only $10

PWAC gratefully acknowledges our generous sponsors and partners who help us to support your writing habit!

Join us on Wednesday, February 17th, 2010
PWAC Toronto Chapter will present:

You ARE your Brand!
*followed by our popular Cheers with Peers networking social.

Join us for this informative seminar to learn how to determine your brand, how to build it, how to avoid branding landmines and much more!
Everything you think, say and do builds or destroys your brand, whether you know it or not. Your website, your business card and marketing materials help prospects decide who you are, what you know, how effective you are and whether your writing can support their business or periodical. Your brand answers many client questions before they're even asked. But first you have to identify your strengths, interests and passions. You need to decide what you want to write, who you want to write for and how your brand can reflect that information.

Panel Discussion Guest Speakers:
Paul Copcutt
( is Canada's leading personal brand consultant, combining a passion for people and branding with a realization that strengths and specialization are the keys to success, he guides his clients to that outcome.

Marjo Johne
( is a six-figure freelancer whose portfolio includes articles for The Globe and Mail and Forum Magazine, websites for Ikea and Scotiabank, speeches for company presidents and CEOs, and practically every kind of communication material. An article she wrote for Forum magazine last year was a Top 5 winner in the how-to category of the Canadian Business Press Kenneth R. Wilson awards.

Thomas Moss ( has worked in communications for more than 30 years and he has helped hundreds of business people develop their messages and resolve communications problems, particularly around expressing themselves effectively to groups and the media.  One of his current priorities is building his personal brand, both online and off.
Angela West ( has been designing and implementing websites since the advent of the internet for commercial use in 1996 and writing the content for most of them. While she enjoyed designing sites, she liked writing for them much more. This, and her background at the Creative Writing program at York University led her to start writing full-time.
Date: Wednesday, February 17, 2010
Time: Registration 7 p.m. Seminar 7:30 to 9 p.m.*
Location: Room 106, Health Sciences Building, University of Toronto, 155 College St.
Cost: FREE for PWAC Members/Students
$15 for Non-Members
New! $10 for Associate Writer Group Members

*Post-seminar Cheers with Peers Networking at Molly Bloom's Irish Pub, 191 College Street (pay your own way)

For more information E-mail: [email protected]

PWAC Toronto Chapter - We support your writing habit!
PWAC 2010 MagNet National Industry Conference