September 19th Workshop

PWAC Toronto Chapter presents ½ day professional development workshops!
Saturday, September 19, 2009
PWAC National Headquarters, 215 Spadina Ave. Toronto

Workshop #1: Time: 9 a.m. to noon
How to Make Your Breakthrough Into Big Business Writing

The 7 types of business writing specialties that pay well
How to find your niche and select the right target market for your services
The 4-step "master formula" to getting corporate clients that's easy to follow and works like a charm!
How to identify the right prospects for your writing services
12 self-marketing strategies that work best for freelance writers
How to select the self-marketing strategy that works best for you
How to create your one-page success plan for cracking the corporate market (workshop participants will create this during the session

Workshop #2: 1 p.m. to 4 p.m.
Boosting Your Business Savvy: How to Negotiate, Manage Clients & Get Paid

The 3 questions you must ask when discussing a potential project with a client
How much should you charge for the project, and whether you should you quote an hourly rate or fixed fee
The 6 ingredients of a persuasive quotation or proposal (workshop participants will receive a ready-made quotation template)
7 tips for getting the job at your price - and on your terms
How to deal with common price objections
Tips for handling problem clients and difficult project situations
5 strategies that ensure you get paid in full and on time (plus, one simple line in your quotation that will get your fee paid in advance at least 20% of the time)
4 tips for keeping clients satisfied, so they hire you again and again, and tell others about your writing services

Steve Slaunwhite is an award-winning copywriter, author and marketing expert with 23 years of experience. His clients, past and present, include Hewlett-Packard,
UPS, Scott's Directories, Forbes, Sprint, Hoover's Media Publishing and dozens of others. Steve has written such popular books as Start & Run A Copywriting Business, The Everything Guide to Writing Copy, The Complete Idiot's Guide to Starting a Web-based Business, and Pricing Your Writing Services. He is also the creator of the bestselling course Secrets Of Strategic Copywriting and the publisher of the popular newsletter For Copywriters Only.

In addition to his corporate work, Steve works with hundreds of aspiring and established freelance writers and copywriters each year, helping them learn copywriting and grow their businesses through his courses, seminars and coaching programs.

Cost: PWAC Members/Students $40/half day or $75/full day
Non-Members $60/half day or $100/full day

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