Three Handles, a Storify and a Spotlight on Journalism

Despite the snow, it was a packed house at our latest PWAC Toronto seminar, “Advanced Interviewing Skills for Writers,” held on January 29. You had to be there to get the full experience, but in case you weren’t, here’s a peek at what you missed.



Three handles

Our fab speakers, by handle. Follow them!

  • Lawyer Caryma Sa’d: @CarymaRules
  • Psychotherapist Victoria Lorient-Faibish: @SelfCultureNow
  • Journalist Paul McLaughlin: @paulmcl

A Storify

Click here to view the Storify version of this event.

Many thanks to PWAC Toronto board member Leslie Wu for the live tweets.

And a spotlight on journalism

A selection of Paul McLaughlin’s top tips:

  • Prepare! Doing your research beforehand relaxes you, allowing you to be intuitive.
  • Educate yourself about your topic. Interview experts on the subject before your actual interview.
  • Know your interviewee’s potential mood in advance: How do they feel about speaking with a journalist? Are they eager to share their story or not so much? Knowing will help you manage their mood during the interview.
  • Connect with the interviewee before delving into your questions: ask about photos or memorabilia in their office, find common interests.
  • Avoid acting like an interviewer. Be conversational, but not too much—no chit-chat!
  • Remember your DnA: Detail and Anecdotes will make your story and your subject come alive.
  • Don’t ask questions—follow up on questions.
  • Good question suggestions: “Why?” and “What happened next?”
  • Silence, listening and tone—three key elements for effective interviewing.
  • Interviewing can and should be tiring. Intense listening is required to get the complete story from your subject.