Corporate writing seminar recap

How to efficiently recap the seminar from earlier in the week? Pull together the live-tweets and post them together! Here is the product of this week’s corporate writing seminar, with stellar panellists Gabrielle Bauer, Jaclyn Law, Carolyn Camilleri (moderator) and Erin Brand.

I have to admit, I miss Storify at these times. Apparently a few replacements exist for the app that made it easy to capture a live-tweeting session, but I’m just going the old fashioned copy/paste route for today’s recap. I will not be deterred from the expediency of posting my tweets as a recap of our recent Corporate Writing seminar!

Also, pro tip that this pro forgot, if you want to start a tweet with a handle but still want everyone to see it, put a period in front of it or it will only go to the person directly. Without further ado, and including previously unseen tweets, is the recap:

@CMCamilleri starts us off with an introduction to the panel and topic of corporate writing #pwacpanel

Tonight’s panelists are @jaclynlaw @erinbrand and Gabrielle Bauer #pwacpanel

@jaclynlaw shres that she doesn’t do much media work at all anymore - mostly works for corporate clients now #pwacpanel

@jaclynlaw shares tips on writing: consider charging by the project, raise rates when possible  #pwacpanel

@jaclynlaw How to get clients? Tell everyone you are a writer, connect with former coworkers, meet with other writers, develop an online presence, and carry biz cards  #pwacpanel

@jaclynlaw professional skills include patience, friendliness, time management #pwacpanel

Next up is Gabrielle Bauer! Started out working in journalism and now does corporate health and medicine writing  #pwacpanel

Gabrielle’s clients include medical communications companies, nonprofits, associations, hospitals #pwacpanel

Gabrielle’s work includes annual reports, conference coverage, meeting reports, newsletters and more #pwacpanel

Gabrielle gets most work by word of mouth but says website and cold calling also be helpful starting out. Informal writing groups in your niche can also help #pwacpanel

Gabrielle’s last tips: meet your deadlines, get back to people quickly, focus on a niche, network  #pwacpanel

Final panellist of the night is @erinbrand, a partner at the Content Writers Group agency #pwacpanel

Like other panelists, @erinbrand says that her agency’s pivot to serving mostly corporate clients was also due to shrinking journalism opportunities #pwacpanel

@erinbrand says her agency focuses on particular industries and offering regular content packages #pwacpanel

@erinbrand says part of the solution her agency provides is managing feedback getween corporate clients and top writers, bundling project management services in too #pwacpanel

@erinbrand says niches are helpful today because a writer can develop and show subject matter expertise and be more valuable to clients #pwacpanel

Thanks panellists! Now the Q&A begins, led by moderator @CMCamilleri asking ‘what is corporate writing?’ #pwacpanel

Questions include how to name yourself (writer or consultant?), whether to include your samples online, balance between writing and editing, attending conferences #pwacpanel

Further discussion on whether there’s a move towards shorter word lengths, benefits of freelance vs in-house #pwacpanel

Thanks to a great panel and an attentive audience! Please join us for our next seminar on November 10th - details at http://www.pwactoronto.org  #pwacpanel

Don’t forget to follow us on Twitter at www.twitter.com/pwactoronto